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Day-Night Collection

The World’s Finest Supima Cotton And Softest TENCEL™ Modal

BESTSELLER
100 years from now, you won’t find our clothing in a landfill. Our entire business is environment positive. Nothing less.
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  • Premium Natural Materials
  • Lasting, non- fading colors
  • Soft, breathable & absorbent
  • Skin Friendly, Hypoallergenic
  • Re-usable cloth packaging
BETTER materials

plant based
biodegradable
low-impact textiles

factory FORWARD

Certified and Audited
Renewable Energy
Happy Workers

made for GOOD

last longer
reusable packaging
90% less water usage

we go BEYOND

beyond trends
beyond logos
we are Sustainable

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Basics. Made Better.

Every material is sourced from the rarest place. And every stitch is made to keep you utmost cosy.

what makes us different

real customers. real reviews.

We let our customers speak for themselves.
59 Reviews
We all are too much choosy when its about undergarments. The fabric feels great against the skin.
Abhinav Mittal
Tried this brand after i saw them on live session with Dr. Tejal Soni. Lived upto the claim
Mitali Jain
tbh i haven't seen such fabric before. been wearing this since i have all 5 colurs now
Pragyam Jindal
Very comfortable T-shirt and the fit is just perfect. Highly recommended!
Swapnil samdani
Haven’t seen such amazing quality products. Fabric and feel is so good.
Manisha Kothari
Got my hands on the comfiest bikini. The quality of the product is too good.
Ashita singhvi
In love with the product , its the most softest and breathable product i have ever received .
SHIVANI KANODIA
The fabric feels great against the skin, and the fit is perfect for relaxing at home.
Dhruv Bhadada
The fabric is soft and breathable, making them perfect for everyday wear.
Naman Jhanwar
I've purchased these tees multiple times and haven't been disappointed.
Praksham Saraswat
This is by far the most comfortable underwear I have ever worn by far. My balls have never felt so relaxed.
Vardhan Jain
it's so soft and comfortable, making it a pleasure to wear all day. The fit is fantastic as well. One tip I'd recommend is to consider going for a size lower than usual for that perfect fit.
Manisha Kothari